This project was for a small retail business that needed better visibility into their monthly sales performance, top-selling products, and regional trends. The goal was to create an interactive dashboard that would support smarter inventory and marketing decisions.

Tools & Skills Used

• Tools:  Power BI, Excel
• Skills:  Data Cleaning, DAX Calculations, dashboard design, sales analysis

Key Insights

• Identified that 60% of total revenue came from just 20% of products.
• Found that Region A consistently underperformed compared to others, suggesting a need for localized marketing.
• Monthly sales patterns revealed strong spikes in !4, guiding seasonal inventory planning.

Deliverables

• a fully interactive Power BI dashboard showing total revenue, average order value, top products, and performance by region.
• Exportable visuals for use in team presentations and quarterly reports.

Screenshots/Visuals